MN Search – Local Search

Ha!  The complexity of the world is increasing – even local search, which just barely appeared a few years ago developed into an its own discipline.  Quite complex discipline based on the event…


As local search becomes more important and interconnected, reviews take central stage.

  • 72% of consumers trust online reviews
  • 52% of consumers are more likely to use local business if the reviews are good

Google+ also becoming more important (and not only for my secret hope of promoting work White Papers there 😉  ).  A good introduction of local search can be found at Conversion Point blog