Storytelling with Data: A Data Visualization Guide for Business Professionals is an excellent resource for anybody in the business world trying to use data for decision making… or, rather, need to influence decisions done by somebody else. No SQL required 😉
The book is also trying to teach how to handle “the slide” – a significant part of the “story” – how the insightful chart need to be presented after escaping the intimate world of Excel or any other similar application. I thought I new the basics (no doughnuts, no pies), but the tips and very practical advice were immediately applicable for my next marketing program analysis presentation.
The example below shows how to transform the “data” into a very clear request for the needed action.
The example below shows very clearly (and effectively) the recommendation and also uses a long but up-to-the-point title to communicate the message.
I was always wondering what to do with multiple lines (tried to make them in different colors, many of which were the variation of grey… and even use the animation)! The de-emphasized series do not need to be different visually from one another – they still contribute to the point 🙂
Below is an excellent example of a survey results with a clear emphasis.
A brilliant chart of a complex comparison between many different categories. If only one category matters (Our business), the rest can effectively blend into the “grey mass” to make a point.
Two charts below include explanations (great for the handout), and can also be animated during the presentation to emphasize a specific part of the period, or an important point.
Excellent resource! Thinking what the “story” is before creating the visuals is the most important lesson 🙂