Yes!! The data is available, thanks to https://www.straightnorth.com/ and my “confirmation bias” could not be happier 🙂
No, we do not need to wait until the initial site visitor will become “ready,” site visitors are ready now, and we, marketers, should take advantage of it. The report 10 Ways to Make Your Lead Generation Website Convert on the First Visit gives recommendations on how to use the data to benefit our companies.
Lead generation websites: If you do not make a great first impression, you will not earn a conversion, and you will only get a second chance 15 percent of the time.
Companies that want a full pipeline of sales leads MUST pull all the stops and make their websites first visit conversion machines.
Another popular confusion is clarified in the report: only 23 percent of online leads come from mobile devices (data source is 70 percent B2B and 30 percent B2C).
Based on my personal experience in B2B and B2C, the number is even too high for B2B; the 30% of B2C in the sample might have received the most of mobile attention. Each company should probably evaluate its own opportunity cost of heavy investment in mobile.
Yes, we, B2B marketers, can be in love with our long sales cycle and sophisticated buyers journeys, but we can increase effectiveness of our marketing efforts if we think about first visit more. And – there is nothing to loose 🙂