The conversation about “marketing stack” started from a definition… at this point of history, it is a “Franken-stack” with seemingly limitless number of tools and categories. In many cases, the technology can be in place, but it can do more than the organization is able to use.
From another side, despite thousands of tools available on the market, some questions can not be answered. For example: what is it you are missing? Do you have x% coverage?
What should marketers do? How should marketers chose the next technology – particularly the technology for the next stage of the development of the organization, and this next stage can be quite different for different companies.
Interesting Growth.io is hoping to provide this guidance.
One of the aspect missing in the “stack” is actionable insights. The data is available, but what should be done based on the available data is unclear.
Quite interesting – the “ideal report” that no tool can currently produce.
What is rather amazing… ThoughtSpot marketing is responsible for 80% of pipeline. Wow!