Book – Brain and Culture

brain-and-cultureThis book was recommended in one of international management texts, and it does give an excellent understanding of the biological origin of humans’ cultural perceptions.  We are “excused” from not seeing intricacies of another culture as a kitten, who was raised to look at light moving left to right has less capability seeing light moving right to left.  This is a part of human condition we need to consider in business and politics.

An interesting point of the book: a person’s internal perception of the world is less flexible after puberty, and the person would be trying to “adjust” the outside world to be consistent with this internal perception.  The dissonance is uncomfortable.

Familiarity with a particular object or pattern results in a feeling that the person “likes” the object or pattern more than other similar ones.  An experiment exposing students to words written in an unknown language showed that even if the students could not tell if they have seen this particular word before, they were generally accurate stating that they “liked” the previously seen words better than the words to which they were not exposed.

When faced with representatives of different cultures, people tend to “perceive the different human beings in a way that is consistent with fundamental beliefs of the perceiver, rather than changing those established beliefs.  In many cases, however, the foreign culture is too broadly different to be accommodated by such efforts…  …then the effort becomes elimination of the offending perception.

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