It was a pleasure to be part of the group with very clear understanding of business objective – the revenue! SEO to generate “traffic” – what is the point? Connection of SEO to the revenue – and measuring the success of the effort in the terms of revenue – this is the purpose of it all…. 🙂
Organic traffic is the highest converting traffic from the panel of entrepreneurs’ view – and it could be very profitable.
Interesting: adding a price into the paid ad reduces the number of “tire kickers” – but can also lower the quality score (lower CTR in general… even if the conversion of the landing page might be higher).
Major retailer’s e-commerce conversion rate is less than 3%. Actually, it is higher than I thought..
Bad news for Black Hats – it is very hard to fake legitimacy now… so Black Hats are starting to develop legitimate web properties and good quality content.
Very interesting: even in B-to-C, even in the “era of mobile,” the desktop traffic is still more profitable. I saw it in B-to-B, but did not expect in B-to-C. Maybe – mobile is more profitable for entertaining content publishers with advertisement business model… However, those people who click on the ads from mobile devices are less likely to buy. Mobile phones might just become an “addition” to desktop rather than its possible replacement.
Mobile local traffic for local services converts very well – people are looking for plumbers, hair salons, etc.
Another point of view: engagement might be more important for e-commerce, as over 95% won’t buy initially, and engagement would encourage them to come back.