What can we do to make email subject lines more effective?
Winning subject lines have specific and tangible words, rather than vague or “salesy.”
Winning subject lines lead with what the customer would “get” rather than what the customer need to “do.”
Winning subject lines do not initially ask for anything – the asking is implicit, rather than explicit.
“30% off is only valuable if you can connect it to an experience…”
Clear subject lines always outperform creative and clever subject lines.
Do not be afraid of long subject lines. If you “front-load” the subject line with value, people can decide if they want to read more.