Coursera – Managing the Company of the Future

university-of-LondonVery interesting course – the course about the future of management, that considers current trends and possibilities that the “future” may not be so dramatically different from the present in five years…  though many business leaders would like it to be different.  Very realistic course – what makes it particularly useful.

The class classifies “means” and “ends” of management into traditional and new approaches.


Emergence – self-directing organization.

Linear alignment – objective of “making money” for shareholders.

Obliquity – objective of higher level, such as benefiting society in a fundamental way.

Interesting observation from the class: management innovation can come from the inception of the company at the start-up, from the company’s leadership, and from within of the organization.  The third approach is the most challenging.  Middle management attempting the change, is recommended to:

  • align with existing strategic priority of the organization
  • put the management innovation they are trying to implement in the language of business ($)
  • experiment, learn, adapt
  • build partners, build capabilities
  • stay under the radar as long as possible 🙂
  • and don’t expect to be appreciated…

Management innovation is a frustrating game





Interesting to note, an average company believes that it would like to be closer to the right in the next 5 years, but it does not believe it will actually achieve the needed shift.

The role of the manager is changing from the industrial era, to the “knowledge era” to the “post knowledge era.”  As the information is available, the manager becomes the enabler of employees to achieve their objectives – the role transforms into understanding of the employees’ needs and providing needed resources.




Instead of concentrating on the task, the manager of the future needs to concentrate on the potential of the employees (what can be achieved by understanding of their needs).





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