Excellent event for Content Strategy Meetup! Kristina Halvorson and Tenessa Gemelke from Brain Traffic shared their perspective on conference submissions… and an author-signed book “Content Strategy for the Web” – which I was intending to read for a couple of years and finally will 🙂
Speaking at conferences is a pleasure in itself and it can give an opportunity to attend the conference (speakers usually get a free ticket) – the topic is very useful for a modern marketer. Ha – I will see what will happen with my latest conference proposal soon 😉
General recommendations for the conference proposals:
- Be helpful
Suggest the topic that can genuinely help people. would the information from your presentation help a person justify conference attendance to his or her boss?
If somebody asking you questions in your industry about a specific topic – it might be a good topic to address.
Start with people’s pain points and offer specific “how to.”
- Be honest
“If you just want a free ticket… you still need something to tell 😉
- Be memorable
How can you stand out during the presentation – or during the presentation proposal?
- Be brave
It is completely OK to be rejected 🙂 Experienced speakers can be rejected because of many reasons other than their own characteristics (topic, combination of topics in the conference already, etc.).
In general… “pretend you are a person”
If the conference attendees required to provide a video; provide any video demonstrating that you are an engaging person – the objective is to see your personality and ability to communicate rather than any specific topic.
General speaking advice:
- Number of slides – whatever is comfortable for the speaker’s style. A successful hour-long presentation can have anywhere from 20 to 120 slides. They need to make sense…
- Presenting and sharing the presentation on SlideShare are completely different. Sometimes, speakers try to create a presentation with too much words – suitable for SlideShare, but inadequate for the presenting to an audience. Solution: target each audience separately: either create two different presentations or transcribe (add voice over) to the one for the Slide Share.
- Webinars: when speaking at the webinar, think about communicating to one person – as this is the experience of your audience – one person sitting in front on the computer screen. Webinars are more challenging as you can not see your audience reaction (I definitely noticed that! 🙂 ).
Local-affiliated conferences for interested speakers:
Books to check
Resonate: Present Visual Stories that Transform Audiences
by Nancy Duarte