Eloqua Users Group – Reports

chart

Ah – as Erin correctly pointed out…  most of us are truly intimidated by Insights…  and we are having a hard time getting insights our of Eloqua Insights.  I think, I am starting to understand why…  Insights are built on the BI premise, rather than a specific tool with the sole purpose of a very narrow goal.  Though the idea makes sense, BI platforms are too complex for the typical user of email marketing and automation reports…  and the time is yet to come when most of the audience have Close Loop reporting setup. Ah – in many cases, we are still struggling with basic  integration issues.

If metric won’t change how you behave – it is not a metric worth reporting

BI origin probably explains the complexity of the Prompt…  it looks much closer to Crystal reports and Google Analytics 🙂

dashboards

Data visualization best practices were also mentioned.  Data visualization topics have been present on three events presented by three different professional associations during last three months – the topic seem to be raising in popularity.

Interesting:  Insights uses “Attributes” instead of “Dimensions” used by Google Analytics.

metrics-attributes

Another interesting point was the full dethroning of the Open Rate – yes, I agree!  Maybe I can remove it from my reports also…  It was also removed from the testing reports – thanks to a smart member of my team.

metrics

Good source on the inter-workings of Insights is Topliners

resource-center

 

Though Eloqua Insights is the tool to extract metrics from Eloqua, I would still supplement it  with other data and use other display mechanism, as Insights do not seem to be sufficiently flexible.   Actually, it reminded me Omniture from a few years ago 🙂

Advertisements

One thought on “Eloqua Users Group – Reports

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s