As a marketer and an Emerson employee, I sometimes hear a question from industry acquaintances: “You work for Emerson, you are so lucky to have Kathy Button Bell as a CMO! Do you work with her?”
Yes, Kathy is a marketing celebrity, and I am happy to work for a company with a CMO who has excellent industry reputation. But, Emerson is a 24.7B organization with over 130 thousands of employees around the world… during my first two years with the company, I have not met Emerson’s CMO. This week I got lucky.
Fortunate to attend the first Social Media training organized specifically for Emerson employees, I was delighted to see our CMO attending the sessions and participating in the discussions during both days of the event. Wow. Kathy also was familiar with one of marketing books I loved and knew the author – another well-known marketer.
At that point I realized that this was an “Elvis sighting” event of my marketing career, and Kathy graciously agreed to commemorate it with a photo. Now I can tell my professional association friends and fellow conference attendees that yes, I work for Emerson and I met company’s CMO, Kathy Button Bell.
We are lucky to have Kathy Button Bell as our marketing leader. Quite a few times my colleagues and I brought to meetings articles with Kathy’s interviews in industry publications. Her comments perfectly match our own thoughts: importance of marketing as a discipline, need to hire good marketers, and scarcity of marketing talent.
Thank you, Kathy!