SEO Meetup – MN Search Summit Debrief

Search

The office building where the event met had the most spectacular view!

A few notes from the sessions I missed during the conference:

  • Local Search: important to have at least 5 reviews with Google
  • Local Search: Yelp reviews matter only if the person is the active member of the community (well-meaning uncle who is not using Yelp won’t be as helpful 😉
  • Link Building: anything you can scale easily does not work
  • Link Building: avoid over-optimizing anchor text
  • Link Building: getting links is similar to sales job – industry is moving to paying commission on acquired links

link

 

Content editorial calendar template – year view and month view – Free, Excel

calendar

 

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