Objective is to keep the project moving rather than concentrate on a “good-looking wire-frame.” Smashing Magazine article has a good explanation of Lean UX.
One of the companies had a “harmony team” to introduce uniform branding and other standards.
iPad usability testing includes “viewability” – making sure that it is easy to see, find, and interpret elements of the application. When the background is black, the iPad surface functions as a mirror and people are complaining about “looking at myself” during the application use.
Medial device manufacturer – implantable devices are becoming a commodity. The manufacturer is differentiating on the experience of using the device – experience of the patient and the physician. If the device is easier to use based on the convenient of the patient app and ease of data interpretation by the physician, the product is more valuable.
Regulated industries (health care, etc.) are required to test their applications on the “important mistakes” – to assure that critical functionality is not misunderstood by the user.
Marketing approach to the application can be different – marketers might want to make sure that the data is presented to make a specific impression on the person who is viewing the data.
Approach to business owners: “You want to do […] – sketch it!” Helps with definition of the outcome (what may not be clearly specified).
Different stages of iterations:
- Self-iterative (the designer is making different versions of the same design)
- Opinion-based iterative (the designer asks other people what they think)
- Science-based iterative (planning budget, testing)
“Humans want to be supportive” – give more than one option to chose from; showing only one option can result with “liking” of the only option available to please the test administrator.
Testing: important question to ask is not a particular scenario, but rather “What can you do on this web page?” If the person can not find what is the objective of the page, there is a problem.
Testing: let users to set success metrics “What the system like that should allow you to do?”
- Test the concept before doing anything
- Articulation test (prototype or wireframe)
- Colors, etc. behavior
- Beta test (what developers did not get right from the first try)
- Post launch (ask and fine-tune)
If only one test can be done, articulation (wierframe test) is the most important.
Career-management tips from the UX professionals portfolio review
- Evaluate “competing” resumes/portfolio in your geographic region
- Find the resumes/portfolios of the person who has the “next job” to plan for needed projects/training
- Update your resume/portfolio every year as a part of personal “annual evaluation” and also do “competitor” or “next job” research every year
If your own “annual review” does not show progress… acknowledge and address it.
Excellent event… did I mention food?