UXPA – Lean UX and Iterative Design

uxpa-logoI start to like this format of a social/unconference more and more.  Plus, the food at this event was excellent second year in the row!  🙂

Lean UX.  

Objective is to keep the project moving rather than concentrate on a “good-looking wire-frame.”  Smashing Magazine article has a good explanation of Lean UX.

One of the companies had a “harmony team” to introduce uniform branding and other standards.

iPad usability testing includes “viewability” – making sure that it is easy to see, find, and interpret elements of the application. When the background is black, the iPad surface functions as a mirror and people are complaining about “looking at myself” during the application use.

Medial device manufacturer – implantable devices are becoming a commodity.  The manufacturer is differentiating on the experience of using the device – experience of the patient and the physician.  If the device is easier to use based on the convenient of the patient app and ease of data interpretation by the physician, the product is more valuable.

Regulated industries (health care, etc.) are required to test their applications on the “important mistakes” – to assure that critical functionality is not misunderstood by the user.

Marketing approach to the application can be different – marketers might want to make sure that the data is presented to make a specific impression on the person who is viewing the data.

Approach to business owners: “You want to do […] – sketch it!”  Helps with definition of the outcome (what may not be clearly specified).

Iterative Design

Different stages of iterations:

  1. Self-iterative (the designer is making different versions of the same design)
  2. Opinion-based iterative (the designer asks other people what they think)
  3. Science-based iterative (planning budget, testing)

“Humans want to be supportive” – give more than one option to chose from; showing only one option can result with “liking” of the only option available to please the test administrator.

Testing: important question to ask is not a particular scenario, but rather “What can you do on this web page?”  If the person can not find what is the objective of the page, there is a problem.

Testing: let users to set success metrics “What the system like that should allow you to do?”

Testing process:

  1. Test the concept before doing anything
  2. Articulation test (prototype or wireframe)
  3. Colors, etc. behavior
  4. Beta test (what developers did not get right from the first try)
  5. Post launch (ask and fine-tune)

If only one test can be done, articulation (wierframe test) is the most important.

careerCareer-management tips from the UX professionals portfolio review

  • Evaluate “competing” resumes/portfolio in your geographic region
  • Find the resumes/portfolios of the person who has the “next job” to plan for needed projects/training
  • Update your resume/portfolio every year as a part of personal “annual evaluation”  and also do “competitor” or “next job” research every year

If your own “annual review” does not show progress…  acknowledge and address it.

Excellent event… did I mention food?




Book – Mobile Magic

mobile-magicOne more book on mobile marketing that recommends not to jump into mobile app effort 🙂

A few gems from the book for the future projects:

Mobile phone penetration depends not only on what is technically possible, but what is culturally desirable.  Could it be the explanation of higher mobile activities in certain cultures?

4 keys to mobile marketing success: MIST

  • Mobile
  • Intimate
  • Social
  • Transnational

Functionality is only means to the end (oh, how often it is forgotten!).  There are many services on mobile just “because we can,” the mobile offering need to be uniquely suitable for mobile.  Proliferation of channels does not change what matters to people.

People use mobile devices to save time or to waste time.

Mobile games and joystick.  At the beginning of efforts to transfer video games to the mobile devices, the game producers straggled to reproduce the concept and functionality of joystick.  though Joystick is critical to the concept of a gaming station, it was impractical for the mobile environment.  Eventually, game producers discovered how to use characteristic of the new device to reach desirable effect.

The book recommends differentiation for store owners, who can not compete on price with the online offering.  If the showrooming is a problem, why not take advantage of it and provide the most comfortable environment?


Coursera – Understanding Media by Understanding Google

classThe course is part of the journalism program, what gives it a different perspective compared to an average marketing course.  The course is evaluating “what is” rather than “how we can use the medium for promotion of our company” – what is a very legitimate question 🙂

This different perspective does broaden horizon of the topic.  Marketing is changing…  the newspaper industry is probably experiencing a more dramatic change…  or rather dealing with the consequences of the change.




The quote from the course: every medium at first becoming a container of the old one.  When radio just appeared, it was used to read the content of the local paper.  Glossy magazines spent millions crating iPad apps for their magazines that were not accepted by users…

New medium (online news and social media) demonstrate what kind of news people find the most interesting – disasters… celebrities… politics probably depends on the country 😉


Interesting: Google became important enough to deserve a class in the school of journalism… 😉