Zift Solutions is dedicated to helping marketers with channel partner support and measurement of the success of the efforts. Used by Google, Adobe and HP, the service integrates with Eloqua and “extends” the platform to the channel partners who would not normally have access to this marketing tool.
A case study illustrates the solutions for companies with distributors and channel partners.
With more than 70 years in business, 100,000 products in their catalog, and dozens of locations around the globe, this multi-billion dollar manufacturer of electronics components needed help creating a more efficient lead distribution process and a collaborative sales effort with their distributors.
After deploying Zift, the manufacturer established rules for the distribution of leads (specific to each individual distributor), and can now share valuable profile and historical data on each lead, including campaign details, email details, and information on how the lead has interacted with the manufacturer’s website. The leads are processed through Zift’s lead distribution engine and the manufacturer continues to nurture and cultivate marketing leads through their Eloqua MAP.