Content Strategy Meetup – Confab 2014

content-meetupThis was my second Content Strategy Meetup event, and it was excellent.

One of the differences of this group from the some other groups in the industry is the depth of discussions. In many situations, members of the group are currently working on similar projects and can share tips and frustrations of the field.  Considering that one attendee came from Duluth…  I felt privileged to have a short drive 😉

Notes from the event:

One more shade of hummingbird 🙂

  • Hummingbird rewards good content; while Panda targets on-site spam, and Penguin targets off-site spam
  • Entities (person, place, thing, idea)
  • freebase2010 – Google acquired Matabase, which project, Freebase is used as part of semantic search

FB

  • It becomes important what associations in your site (and other sites) is used to describe your brand and products.
  • Larger articles might become more valuable (as long as they are useful and not fluff 😉 ).
  • Use of rare words can also be beneficial

Rarewords

SEO-Content

And the tribute to analytics 🙂  “Data is your eyes, not your brain”

It was interesting to see a concern among writers that the analytics data is complex, might be difficult to get and not easy to understand.  My guess…  the typical writer does not receive proper “insight” from the analyst, but rather “numbers” in never-ending spreadsheets that yet to be interpreted, or short dashboards that hide all useful insight behind homogeneous aggregate.

goal

 

Interesting readability tool with an easy color indicator:

readeability

 

why

 

Content Audit

Types of Audits:

How to work with stakeholders:

  • Reviewing spreadsheet task number one: what to delete?  This task is mandatory and enforced.
  • Next step: reviewing content usually, after identifying what to delete, business representatives want to review the rest of the content.
  • Why not to have too much unnecessary web site content?  Content needs to be reviewed once a year; review time includes at least 15 minutes per page.  Multiplying number of pages, gives number of hours just for the review.  For example, 200 pages would require 50 hours of somebody’s time a year to review.  This is more than a full work week! 
  • Migration worries: why to review content before migration efforts?  “If we migrate all content – we won’t be done with the migration until day X.  If we can delete some of the content, be migration can be accomplished by day X-Y.

contenteco

Confab 2014 seem to be a very interesting event.  And if the recap of the event kindly provided by the members of Content Strategy Meetup is not enough….  there are MORE resources for any possible need 🙂

resources

Coursera – Analyzing Global Trends for Business and Society

instructorThis course states interesting questions, and encourages pondering about the answers.  the most interesting, in my opinion, is the collection of charts.  Many are surprising, some represent known facts, but just make the viewer more dramatically aware about the these facts.

What-is-needed

answers

 

Very interesting chart below – generally population of the world is aging, and the same process can be seen in china and Russia.  My native country (Russia), in addition to the trend has a male-female dis-balance most likely brought by the damage of alcohol.

Population

speculation

 

General economic trends were interesting to watch.  Though rise of Chinese economy is well-understood, the chart describing its proportion as part of the global economy is rather dramatic.

AnocracyAnother trends that is interesting to see on the chart is the tendency of developed world to have much higher public debt compared to the developing world. The change of public spending as a percentage of GDP is showing cultural differences and a tendency of the developing world to grow public spending.

It was quite interesting to see that the total tax revenue as percentage of GDP of China now exceeds US.  It will be interesting to watch how this tax revenue will be used, and if it will continue to grow.

Biggest-economies

Public-Debt

Public-spending

Total-Tax-Revenue

 

One of the most dramatic charts is the one below that shows how the last recession affected the world.  It was the first recession to affect all OECD Countries without exception.  This chart gives many reasons for the businesses to be cautious about the future and hopefully, it can inspire some solution from governmental international organizations.

Recession

 

What will happen in the future?  The instructor believes that China won’t become the most dominant power in the world as it is held back by a variety of constraints.  Instead, several countries will share the dominant position.  Could it be different?  Maybe.  We will see – trends are interesting to watch.