MN Search – PPC

Ah!  It is clear that the depth of PPC increased so much, that each PPC-focused event reassures me in “thou shalt not do it in-house”  🙂

targetA few interesting points:

  • Localization: 4 out of 5 people expect search to be local
  • Google sees more returns on calls from the searches (on the mobile phone) than clicking – price of calls might increase
  • It is possible to define location by demography in PPC setup – it is based on income
  • Optimal CPC is defined by the CPA and conversion rate (what makes sense)
  • Negative keyword research should be done in advance (also makes sense)

Free keyword tool – Ubersuggest