Quick tip – one of our colleagues removes all internal addresses from Eloqua database to preserve the proper reports. Anybody who would want to know about the outgoing emails to customers receives an internal communication with the explanation of the email (in the format that can not be easily forwarded 😉 ).
Interesting point: one of companies that purchased Eloqua, including Engage, have not used Engage for first 4 years… After training and evangelizing for about a year, about 10% of reps started to use it. Just about 1% of the reps can be considered power users and use the tool very effectively.
Marketing Project Management
Last Eloqua Users group was a quite intriguing opportunity to see how other marketing organization manages its projects. The presenter – our fellow marketer – showed us MOOD (by IBM) – marketing project management tool. It seemed simple enough and allowing for high level of complexity at the same time.
Ha! I remember efforts to setup Aprimo on a couple of my previous jobs… not always successful. And it is always interesting to see how other marketers solve the same problems. Ha! Maybe taking Trello to the next level might the an excellent idea… 😉
Useful Outlook Feature
Another interesting tool mentioned was Outlook Quick Parts, which allows to save common content in Outlook and re-use it easily.