Coursera – What Managers Can Learn from Great Philosophers

LucThis course, though interesting in general, gave me one idea that… dramatically changed my perception 😉  The idea that there are two phases of change – change in reality and change in perception – explained instantly quite a few puzzles in my life.

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Another major concept is moving from “thinking outside of the box” to the realization that our thinking is constrained into boxes and to achieve “freedom” from the original box, we need to created different boxes and concentrate on thinking within those boxes.

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The Champagne example above is particularly interesting.  The company that produced Champagne was asked to describe its business without top 5 industry and company key words.  Struggling with the task, the executives concentrated on the fact that Champagne is an important part of a party.  As a result, a new box was created, inside which the company now could concentrate its thinking.  One of the results is a book (think content marketing 😉 ) that gave people an advice on how to give a good toast.

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I also enjoyed professor’s book Thinking in New Boxes – highly recommend both: a book and a class.

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