Eloqua Users Group – Data Purchase

R1Quite interesting event.  List purchasing – b-to-b lists should be better than b-to-c lists for purchasing.  5% hard bounce is considered too high for b-to-b list (I thought it was actually low – oops).

Do not use name analyzer for international forms – the tool could penalize languages other than English 🙂

Ron outlined a useful structure of data from the marketing perspective, which can be used for “thinking” about the data.

data

FreshAddress and LeadSpend can be used for “pre” phase of validation.  Normalization via program builder can be used for “post validation” and “normalization.”  A variety of vendors can be used for Normalization and Enhancement.

FreshAddress-logo             leadspend-logo

 

Some data companies concentrate more on b-to-b aspects and some on b-to-c.  DemandBase and NetProspex will have more of firmographic data and Experian can be good for demographic/psycho-graphic profiling.

LeadSpend (a new to me vendor) has an excellent graphic explaining some of its capabilities:

leadspend

Ron also mentioned a new Oracle acquisition – BlueKai – which has interesting data opportunities for marketers.  The new tool integrates easily with Eloqua.

blue

 

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