Very insightful – and reassuring that we, humans, are… human 😉 The book’s content is consistent with a wonderful Coursera class – Beginner’s Guide to Irrational Behavior.
One of the new and curious (and quite entertaining) notes is approach to ordering food in a restaurant. It looks like that the enjoyment of the meal increases if all people in a party order their food without announcing it to the others at the table. In many cases, people who order food want to feel “unique” and do not want to order exactly the same what other people at their table ordered. As a result, they order something other than their first choice of meal or a drink, and do not feel as satisfied with it. Interesting – people who order their food first at the table are as satisfied with the food as people who give their orders to the waiter in writing, without disclosing them to the rest of their friends.
If a person does not have a chance to order first, the option could be to “announce” what the person will order to the party to make sure that the choice of food is his and the person does not need to feel “lack of uniqueness” later while enjoying the food he likes. Though it was completely new to me that anybody would need to establish their uniqueness at the party going out to eat, this phenomenon is an interesting nuance of human behavior 🙂