MN Search – The Art & Science of Building a Great Community

moz-logoMoz community – community of marketers.  🙂  Person who manages the community needs to be a part of the community.  If it is a marketing community, the person needs to be a marketer, if it is a fantasy football community, the person needs to understand and love the subject.

Interesting: the activity of the specific community can differ and community manager needs to monitor his/her audience to find this unique pattern.  Marketers are on G+ (maybe not others…  but marketers are there 🙂  ), marketers are also active on the social media during work hours but take weekends off.

Many people come to work and start their day from a blog post.

Engaged community can support the business during a difficult time.  Moz had issues with their site at one point; fans made a poster and send pictures.

community

Community:

  1. What do you want to achieve?what
  2. Make it someone’s job (how to hire a community manager)
  3. Find the people for your community (and what they care about)followerwonk
  4. Engage (do all the things)
  5. Measure all the thingsKPIs
  6. Test all the things
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s