Moz community – community of marketers. 🙂 Person who manages the community needs to be a part of the community. If it is a marketing community, the person needs to be a marketer, if it is a fantasy football community, the person needs to understand and love the subject.
Interesting: the activity of the specific community can differ and community manager needs to monitor his/her audience to find this unique pattern. Marketers are on G+ (maybe not others… but marketers are there 🙂 ), marketers are also active on the social media during work hours but take weekends off.
Many people come to work and start their day from a blog post.
Engaged community can support the business during a difficult time. Moz had issues with their site at one point; fans made a poster and send pictures.
- What do you want to achieve?
- Make it someone’s job (how to hire a community manager)
- Find the people for your community (and what they care about)
- Engage (do all the things)
- Measure all the things
- Test all the things