It was a blast! 🙂 Serious notes from the conference will have to wait, but it was a lot of fun!
The conference started from an Eloqua Advocates party, in a setting with spectacular view (oh, it was a foggy day… but I found the view as it was “supposed to be”).
Meeting acquaintances from previous years and Eloqua executives a unique opportunity for advocates. Last year during the advocates party we discussed click tracking and this year it was a focus of my presentation. I also had an opportunity to thank Eloqua for the executive track option, what has been popular among my management (based on my last two jobs).
Though I do not network deliberately and business cards seem to go out of circulation, I ran out of a dozen business cards that I brought with me by the end of the first day of the conference. This is a testament to a many insightful conversations and unexpected discoveries 🙂
A pride and joy of any Eloqua Experience attendee – my collection of very important pins! Pins are seriously important – one of them is a pass to Advocates party, another is a pass for an VIP version of a welcome reception. Parties were spectacular… did I mention the food?
Yes, the food!! It was my third year attending the dinner with Relationship One, which is becoming more and more spectacular. Wow. This year the dinner took us on an incredible several course adventure through the dining experience in an exquisite setting. A couple of dinner attendees were lucky winners of a cook book signed by the famous chef himself.
And the most exciting adventure (for me!) of the conference was the opportunity to speak during one of the sessions. I think I enjoyed it more than the sessions attendees. The opportunity to share insight and save my industry counterparts some efforts in their own marketing journey was incredibly enjoyable.
I love sharing knowledge. The feeling that this sharing helps other marketers is absolutely priceless. Marketing is an industry in the constant state of disruption – opportunities to learn are endless.
Eloqua Experience 2013 was a spectacular event and it will take some time to organize all important notes. But it was also fun – a very enjoyable event.