MIMA – Facebook for Business

phoneInteresting – this was the first event in my memory where conversation about prevalence of mobile was illustrated not by an image of an iPhone 😉

As Facebook considers itself a publication and a platform at the same time, it concentrates on mobile first.

facebook-studioDuring popular vacation times general advertisement engagement activity decreases, but not on Facebook – it remains the same.

48% of people use Facebook while exercising in a gym 😉

A note was repeated several times during the event: any social marketing initiative needs to start from business objectives and not “social metrics.”  Generating followers or likes is not a business objective 😉

Facebook maintains Facebook Studio, which works as an award-based recognition forum for marketing initiatives.  Though my attempt to find b-to-b examples lead only to one – Jive – a promotion of social business software (what somewhat makes sense for Facebook environment).  Interesting point of the campaign is a superior performance of Facebook comparing to email and even Wall Street Journal on the main objective – download free trial of social business software 😉

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