Eloqua Users Group – Lead Scoring

lead-scoringJune event was devoted a hands-on learning updated lead scoring setup.  Thank you, Relationship One, for the setup of sandbox for us to follow along!

Of course, the main point of the lead scoring will always remain a challenge – deciding what should be scored and having this data in the database with reasonable degree of accuracy.

The new lead scoring setup is much easier than the previous option.  The most advantages, from my perspective:

  • Unlimited number of lead scoring “programs” per instance (for Team and up)
  • No need to use any of our precious 250 database fields for any of the scoring activities
  • Lead scoring data is shown based on the contacts to which a particular user has access
  • It is my understanding that the scoring speed of the new approach also increased dramatically

lead-scoring-templateFrom the perspective of larger organizations (where I work), the new features are very advantages.  Several business units can use all lead scoring power without any worry that some limited database capacity will be used.  This allow experimentation with lead scoring (maybe even for specific campaigns?) without any intricacies of corporate governance.

Topliners has a section with lead scoring matrix and other relevant materials for the project.

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