UXPA – Responsive v Adaptive Design

uxpa-logoVery interesting “unconference” format and a new concept I was grateful to learn.  Based on the spirit of the association, the industry is doing very well, and the most critical question was how to predict what comes next and how to keep up with all new developments (and adapt our sites and emails to the new devices that are yet to be invented).  I guess, general expectation of change and the need to react appropriately was clear for most people in the industry.

Interesting:  a difference between Responsive and Adaptive design.

Responsive design is client-side, meaning the whole page is delivered to the device browser (the client), and the browser then changes how the page appears in relation to the dimensions of the browser window.

Adaptive design is server-side, meaning before the page is even delivered, the server (where the site is hosted) detects the attributes of the device, and loads a version of the site that is optimized for its dimensions and native features.

Looking at a site that uses responsive design, as you drag the corner of your browser window to resize it, you will see the site shrink until it reaches a breakpoint, and then the layout of the site will reload differently to better suit that smaller screen size and new browser dimensions.      Huffington Post


Suppose there’s a website with an extensive menu at the top. On a small mobile screen, responsive web design will make probably make the menu collapse into a drop-down icon at the top. With adaptive design, this collapse of the menu will still take place (remember responsive is a subset of adaptive), but the website will also behave according to device-specific features, such as allowing tap-click or swipe for touch phones, or a navigable mouse icon for non-touch screens. Flaunt Responsive

After reading the discussion around adaptive v responsive, it is clear that the industry is still moving to a “best solution” if it exists.  Of course, everybody is not forgetting to point out that the best approach is based on the objective and the strategy established to achieve this objective.  🙂

The food at the event was fantastic!!


Book – Flow

FlowAfter several of my favorite books mentioned Flow, my curiosity did not leave any options beside reading the original source. The book is absolutely wonderful!  Its subject is human happiness; but the topic is approached so elegantly and thoughtfully, that the book is quoted in many business books that came across my desk.

The most interesting:

  • People experience a state of satisfaction with life, which is called “flow” as it is perceived as such to the person who experiences it
  • People do not experience “flow” during any activity – this state is reserved to activities that allow mastery of the topic and application of a skill – learning, improvement, and quick feedback
  • People are more likely to experience “flow” at work than during leisure time – work activity more often allow skill improvement and mastery of the subject
  • happyAbility to feel satisfaction with life does not always depend on circumstances of life; autotelic people are more likely to find satisfaction in generally dim situations
  • Surprisingly, even if people more likely to experience “flow” at work, they would prefer to avoid work if they could 😉
  • Work can be better organized to improve possibility that “flow” can be found; the work needs to be organized to allow learning and master.  It would also be beneficial to help people to develop autotelic personalities – teach them to recognize opportunities for action, to hone their skills, to set reachable goals

Wonderful book about satisfaction with life and numerous examples of people who enjoyed their experiences, overcame challenges, and was probably truly happy.

Eloqua Users Group – Lead Scoring

lead-scoringJune event was devoted a hands-on learning updated lead scoring setup.  Thank you, Relationship One, for the setup of sandbox for us to follow along!

Of course, the main point of the lead scoring will always remain a challenge – deciding what should be scored and having this data in the database with reasonable degree of accuracy.

The new lead scoring setup is much easier than the previous option.  The most advantages, from my perspective:

  • Unlimited number of lead scoring “programs” per instance (for Team and up)
  • No need to use any of our precious 250 database fields for any of the scoring activities
  • Lead scoring data is shown based on the contacts to which a particular user has access
  • It is my understanding that the scoring speed of the new approach also increased dramatically

lead-scoring-templateFrom the perspective of larger organizations (where I work), the new features are very advantages.  Several business units can use all lead scoring power without any worry that some limited database capacity will be used.  This allow experimentation with lead scoring (maybe even for specific campaigns?) without any intricacies of corporate governance.

Topliners has a section with lead scoring matrix and other relevant materials for the project.