Ha! The complexity of the world is increasing – even local search, which just barely appeared a few years ago developed into an its own discipline. Quite complex discipline based on the event…
As local search becomes more important and interconnected, reviews take central stage.
- 72% of consumers trust online reviews
- 52% of consumers are more likely to use local business if the reviews are good
Google+ also becoming more important (and not only for my secret hope of promoting work White Papers there 😉 ). A good introduction of local search can be found at Conversion Point blog