Another insightful event – Technical SEO (thanks to John Doherty from Distilled). And thanks to Jeff Sauer for publishing fantastic event notes! (I copied the irresistible image above from Jeff’s notes 😉 ).
A couple of points from my perspective:
- Pitching changes: pitch tests, not across the board changes. This makes total sense… the issue arise, I think, in the situation (any marketing situation not only SEO) of a company’s strong desire to improve, willingness to make global changes and desire to make global changes and lack of possibility to execute quickly.
- What is you landing pages’ unique ranking proposition? John mentioned the article that brings general marketing concept to SEO. Also makes complete sense, even if a term value proposition is not typically comes to mind in the realm of SEO.
Oh, I wish fixing the site was as easy for a large company as for a small one 😉
John recommended a free project management tool – Trello – something to check in the future…