Eloqua Users Group – February 2013

R1Minneapolis is a lucky location of Eloqua Users group – a steadily growing group 😉  Thank you, Relationship One!

A couple of points from the last event: a comparison between E10 dynamic content and shared content and NetProspex.  I have used dynamic content in E9, but did not know that shared content existed.

E10 dynamic & shared content

Shared Content:

Static snippet of content to be used multiple places

PROs:

  • Update content in one place
  • Increase efciency
  • Increase consistency

CONs:

  • No advanced logic

Dynamic Content:

Allows diferent content to be substituted depending on rules and
associated criteria

Can switch images, text, content blocks, ect

PROs:

  • Advanced logic

CONs:

  • Can take time to build out

shared-dynamic

 

Another topic was NetProspex – a source of verified lists suitable for email marketing.  NetProspex rumored to have a free trial for Eloqua users – it would be interesting to investigate 😉

netProspex

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s