MNSearch – Technical SEO

fix-your-site

Another insightful event – Technical SEO (thanks to John Doherty from Distilled).  And thanks to Jeff Sauer for publishing fantastic event notes!  (I copied the irresistible image above from Jeff’s notes 😉  ).

A couple of points from my perspective:

  • Pitching changes: pitch tests, not across the board changes.  This makes total sense…  the issue arise, I think, in the situation (any marketing situation not only SEO) of a company’s strong desire to improve, willingness to make global changes and desire to make global changes and lack of possibility to execute quickly.
  • What is you landing pages’ unique ranking proposition?  John mentioned the article that brings general marketing concept to SEO. Also makes complete sense, even if a term value proposition is not typically comes to mind in the realm of SEO.

Unique-Ranking-Proposition

Oh, I wish fixing the site was as easy for a large company as for a small one 😉

John recommended a free project management tool – Trello – something to check in the future…

trello

Eloqua Users Group – February 2013

R1Minneapolis is a lucky location of Eloqua Users group – a steadily growing group 😉  Thank you, Relationship One!

A couple of points from the last event: a comparison between E10 dynamic content and shared content and NetProspex.  I have used dynamic content in E9, but did not know that shared content existed.

E10 dynamic & shared content

Shared Content:

Static snippet of content to be used multiple places

PROs:

  • Update content in one place
  • Increase efciency
  • Increase consistency

CONs:

  • No advanced logic

Dynamic Content:

Allows diferent content to be substituted depending on rules and
associated criteria

Can switch images, text, content blocks, ect

PROs:

  • Advanced logic

CONs:

  • Can take time to build out

shared-dynamic

 

Another topic was NetProspex – a source of verified lists suitable for email marketing.  NetProspex rumored to have a free trial for Eloqua users – it would be interesting to investigate 😉

netProspex