Very useful search marketing event as usually. A few particularly interesting points (from my perspective):
Google Analytics dominate… (what is not a surprise – GA became “the whole product” with the entire universe of consultancies, support, training opportunities, plug-ins, and many people who knows how to use the product)
Though based on the impression of s+m+c, 99% of accounts initially setup have been setup incorrectly. What also makes sense. Analytics is a tool that requires knowledgeable people with sufficient time available to set it up correctly.
Interesting point from Three Deep Marketing – treat SEO as a campaign. Makes total sense…
Interesting point on SEO success measurement from Three Deep Marketing too: how to measure SEO activities: compare change in optimized pages versus not optimized pages.
There is a code to automatically tag PDFs… I need to find out more about this code 😉
Tag manager is generally recommended for large organizations with difficult access to development resources (that is a good description of a typical organization where I work 😉 ).
Below are some examples of GA tagging naming conventions.
I am looking forward to the next event (glad I joined this new association) 🙂