Book – Start With Why

Start-with-WhyActually, not what I expected – better!

The book Start With Why points out a quite interesting concept – company’s need to explain “why” of its existence, and explain it beyond creating shareholder’s wealth…  Challenging status quo?  (Apple)  Championing opportunities to travel for an average person?  (SouthWest)

“People don’t buy what you do, people buy why you do it.”    Maybe TiVo could have a better chance if the “Why” would be defined rather then features explained?

“The goal is to sell to people who believe in what you believe…  The goal is to hire people who believe in what you believe…”

Founder problem is also thought-provoking.  Sometimes, when the company founder leaves, the “why” shifts…  and become lost.  Walmart is considered an example… Starbucks is another example, until the original founder came back and restored the idea of “atmosphere” – even if it meant to kill a popular sandwich for some time.

sww

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