Surprisingly – sold out event, which has been well-attended despite inconvenient time and slippery roads. Most of the conversations about innovation were somehow centered around social media (what is the most difficult for the regulated industries).
A few notes beneficial for any industry:
- Steady progression of shifting money to interactive marketing is observed (Hooray! If it is happening even in regulated industries, the rest of us do not need to worry 😉 ).
- Some companies predominantly work with outside agencies (the dilemma of hiring or working with an agency is still an interesting one…)
- “Innovation does not live on its own – it is part of business strategy” – business strategy should define where exactly to innovate
- Blog management: internal blogs can be managed exactly as external ones.
- Dear employee, want a blog? Go to the internal channel and try a blog for a month. Then, show a plan, and then get an external blog… Even corporate PR were directed to the internal channel to try micro blogging. It was a good move – at first, confused messages appeared: “Oh, gosh, what am I suppose to say?? Hm… I can’t spell! Where is spell check? …”
Interesting free tool that allow instant polling (up to 40 responses on a free account) – http://www.polleverywhere.com/