MIMA – Interactive Innovation in Regulated Industries

MIMASurprisingly – sold out event, which has been well-attended despite inconvenient time and slippery roads.  Most of the conversations about innovation were somehow centered around social media (what is the most difficult for the regulated industries).

A few notes beneficial for any industry:

  • Steady progression of shifting money to interactive marketing is observed (Hooray!  If it is happening even in regulated industries, the rest of us do not need to worry 😉  ).
  • Some companies predominantly work with outside agencies (the dilemma of hiring or working with an agency is still an interesting one…)
  • “Innovation does not live on its own – it is part of business strategy”  – business strategy should define where exactly to innovate
  • Blog management: internal blogs can be managed exactly as external ones.
  • Dear employee, want a blog?  Go to the internal channel and try a blog for a month.  Then, show a plan, and then get an external blog…  Even corporate PR were directed to the internal channel to try micro blogging.  It was a good move – at first, confused messages appeared: “Oh, gosh, what am I suppose to say??  Hm… I can’t spell!  Where is spell check? …”

Interesting free tool that allow instant polling (up to 40 responses on a free account)  – http://www.polleverywhere.com/ 



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