MN Search – Marty Weintraub

MartyAs usual an enlightening event.  However, this event had a different undertone – it was “in-depth” to the point that some concepts were significantly beyond my knowledge.  It is a totally new feeling to hear a question from a marketer on stage, have no idea what it meant, and watch how your company’s agency nodded in response…  and thinking “good – they know…”

“Th0u shalt Not Do Search in House” was my conclusion from the session.  🙂  Ward laughed…  He understood it much earlier.  I did too and acted based on this understanding….  but there was an idea that maybe it was still possible; maybe for SEO only…   Oh, no.  The industry is becoming so complex that a business with just a few marketers should rely on specialists.


Marty mentioned an interesting aspect of search – as a first step of identifying remarketing targets.  It makes perfect sense.


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