As usual an enlightening event. However, this event had a different undertone – it was “in-depth” to the point that some concepts were significantly beyond my knowledge. It is a totally new feeling to hear a question from a marketer on stage, have no idea what it meant, and watch how your company’s agency nodded in response… and thinking “good – they know…”
“Th0u shalt Not Do Search in House” was my conclusion from the session. 🙂 Ward laughed… He understood it much earlier. I did too and acted based on this understanding…. but there was an idea that maybe it was still possible; maybe for SEO only… Oh, no. The industry is becoming so complex that a business with just a few marketers should rely on specialists.
Marty mentioned an interesting aspect of search – as a first step of identifying remarketing targets. It makes perfect sense.