- Simplicity in product development (what is rather understandable but seems to be so difficult to achieve for many organizations)
- Branding and “version” simplicity (what is very similar to the approach in the marketing fundamental “Origin of Brands”)
- Simplicity in messaging (also obvious, but as difficult to achieve for many businesses)
- Simplicity in business organization (this was an interesting point for me – simplicity in running a meeting for example)
Curious concept: Thou shalt not lust for your neighbor’s marketing. Love it! 🙂 Splitting categories because a competitor is doing something similar, or naming product categories similar to an unrelated business (I experienced that one – nobody could pronounce it 😉 or doing something absolutely not fitting for a brand “because Apple does it” – are great example of this sin.