Despite a drive to St. Paul, I was glad to attend the event (of course meeting old friends and learning about new diets was part of the fun 🙂 ). A few notes from lovely MIMA Video discussion:
- Is quality important? Quality establishes benchmark of credibility. However, not good quality still works if the content is good
- Google is considering length of video watching as part of ranking algorithm
- Target Created a “shop-able” video – quite interesting. Though you probably need to be a teenager to watch the entire video… and – I guess – teenagers are the target audience 🙂
- Is there an optimal length of the video? If people don’t know the company well – a shorter video will be more effective. If people are familiar with the company – longer is OK. Long is about 4 minutes. However, some long videos might be OK. The informational stage of the buying cycle is suitable for longer videos.
- One of the resources recommendation was The YouTube Marketing Book (under $5 on Amazon)
- One of the presenters represented Wistia, a video hosting company that has an interesting blog with useful video information.
Chicken (snack after the event) was very tasty 🙂