MN Search – SEO for E-commerce

MN Search is becoming “must attend” local event… I am thinking about joining the group ūüôā ¬†The search events are known for the best fruit¬†kebabs snack before the event – absolutely¬†irresistible¬†ūüôā

Last event was very interesting Рit is clearly engaging for experts and it is also very useful for digital marketing generalists.  A few points from the event:

  • Pagination with rel next – a great video
  • Multiple XML site maps are considered helpful (oh – it was the first time I heard that more than one XML site map is technically possible)
  • Site Links in SERP point: webmaster tools allow suppressing some pages that the company does not want to appear in the search results. ¬†This feature can be used for seasonal variations.

  • How to handle¬†discontinued¬†products in e-comm site – redirect to a similar product, not the home page (makes sense… but home page redirect is somehow first what comes to mind ūüėČ ¬†).
  • Rich snippets can increase CTR up to 30%