MN Search – SEO for E-commerce

MN Search is becoming “must attend” local event… I am thinking about joining the group 🙂  The search events are known for the best fruit kebabs snack before the event – absolutely irresistible 🙂

Last event was very interesting – it is clearly engaging for experts and it is also very useful for digital marketing generalists.  A few points from the event:

• Pagination with rel next – a great video

• Multiple XML site maps are considered helpful (oh – it was the first time I heard that more than one XML site map is technically possible)
• Site Links in SERP point: webmaster tools allow suppressing some pages that the company does not want to appear in the search results.  This feature can be used for seasonal variations.

• How to handle discontinued products in e-comm site – redirect to a similar product, not the home page (makes sense… but home page redirect is somehow first what comes to mind 😉  ).
• Rich snippets can increase CTR up to 30%

• Rich snippets would not help ranking, but do help CTR
• Rich snippets markup for the offer (from Schema.org) – good source
• Rich snippets – do not markup hidden content (ha!  also makes sense, but only when it is pointed out… 😉  ).

Book – Wait: The Art and Science of Delay

Very interesting book with an important point to ponder – speed of response.

Our society seem to move faster and faster, and the speed of reaction to anything that happens and require response needs to be faster…  but, it can be counter productive.  We can confuse any reaction with a reasonable reaction.

Interesting – even an apology has its own time cycle – it should be not too quick and not too late.  Not too late is usually understandable  but not to quick can be a more difficult concept for us to accept.

How can delay benefit the business?  If we take time to think, the delay is the nature of business…  We need to take more time available to make a decision, so the decision is better rather than simply do something.  Particularly, rather than stopping ideas with unclear potentials from germinating…  Posted Notes has not been stopped, and it was a good decision 😉