MnSearch – Landing Pages

MnSearch is getting better and better!  By the way, the snack provided has been absolutely excellent!  This organization is probably new rising start for the interactive / digital / online or general marketing community.

Notes from the event:

  • Every page is a landing page. 
  • Analyze conversions – multiple pages, multiple paths, the same goal
  • Interesting conversion Blog – Unbounce  The unbounce site is also a good example of web site designed for conversion
  • New trend – navigation does not need to be consistent (navigation needs to be relevant to a specific portion of the site)
  • Campaigns that have emotional component perform measurably better
  • New book to check Brainfluence  100 Ways to Persuade and Convince Consumers with Neuromarketing.  Quite a few recent books connect marketing with psychology; what typically explains “why” of what we can see on our tests. Interesting – one more book to read!
  • R.E.A.D.Y framework

Interesting concept, but seem to me a little over-complicated.  As we, humans, can not quite keep more than several items in our head, it might be more than absolutely necessary.  But, it is good to know that this framework exists.  A few projects may miss a few boxes – the framework is a nice option to catch it  😉