MIMA – The Top Ten Things Every Interactive Marketer Needs to Know About People

Very enlightening presentation and a little intellectual candy 🙂  The content represented 10 best points from 100 things every designer needs to know about people.  In many cases, marketers who bring new web sites to their audience do not think about the audience and use their own mental models (what can be different from the people for whom the site is designed).

  • People expect technology to follow human to human interaction rules. Content is currency.
  • The number on which people can concentrate at one time is 3-4 at a time.  If you give too many choices they will like it… but won’t buy anything.  Jam study – larger selection of jam choices encourage people to stop and try but not to buy.
  • People use mental models (many people will have different solutions which way to turn hypothetical faucet and how to write “A,B,C,D” in a circle.
  • People prefer objects with curves and not hard edges
  • Beauty is in the eye of the unconscious.  Split second reaction to the site determines how much people will interact with it. Aesthetics: orderly and clear.  Some degree of creativity, but not too much.  People like things that are a little unpredictable, but just a little.
  • Speaker and listened brains sync.  Video testimonials are very powerful.
  • There are week ties and strong ties.  Strong ties do not exceed 150 people – this is the maximum size of the strong group.  When starting an online community, decide if it will be a strong or weak community.
  • People are using a peripheral vision more to get the “gist ” of the scene.  Eye tracking tests central vision.
  • We are paying attention to human faces.
  • Brain processes the information in story format.

Marketers shall read 100 Things Every Designer Needs to Know About People (Voices That Matter)  and Neuro Web Design: What Makes Them Click?   Ooooh, they are on my reading list now…  🙂

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