I was fortunate to read “Tribes” and “The Filter Bubble” one after the other. While “Tribes” pointed out the possibility and opportunity, “The Filter Bubble” cautioned against aspects of personalization technologies that are not come to mind immediately.
, modern technology allow us to find unique “Tribes” to fit our exact preference, but taken to the next step, it shields us from information that might be valuable, though not overtly requested at this moment. Without actively seeking new connections, we might reduce our online world to the tribe of one, or immediate interests and concerns of our physical world. This situation can limit our ability to innovate in the business world (the possibility for serendipity disappears as we limit ourselves to a narrow defined area of interests).
“The Filter Bubble” also highlights possible societal implications of individualized information, and suggests what can we do to compensate. The most interesting, I think, is that the book is an encouragement to avoid bubbles consciously (online and off-line) and actively seek information about different subjects and opinions. We are often limiting ourselves to a tight circle of ideas within our industry, but the answers to our industries’ questions could be common knowledge in different industries. We never know… until we allow the possibility for these ideas to enter our world.
These are interesting implications of technology… Even if the degree of their effect is a wonderful field for speculation, the technology itself is here to stay. Below is a wonderful Ted Talk about the nature of technology – the talk is based on a serendipity of two distinct fields of study – technology and biology, and the resulting ideas are rather amazing… 🙂