Curious… Just yesterday (oh, a decade ago) we were placing simplest tags to a simplistic web sites and marvel on the power of information we could collect! And were struggling to figure out what to do with it 🙂 Now, it looks like we figured out that we need the information (still not using it wisely across the industry in my opinion 🙂 ), we want even more power, and… have more tags. Websites became also more complex. The dream of the universal tag will probably remain a dream, so new kind of services emerged – tag-management systems, such as Ensighten.
Tag management system offers a great promise of managing tags without IT involvement, quickly add and remove vendors’ tags and add modifications, and generally be ready to “whatever comes next.
Tag management solutions seem to be reasonable for enterprise sites with many components, and tags of different vendors – what makes sense. My personal opinion: it is a product of the future – if right now almost half of the sites have two tags or less, and 48% have three tags – the pain is not quite felt yet, but it is definitely coming. Though in my personal experience tags were missed… though the reasons why they were missed were more organizational, which could be addresses by business process rather than technology… the technology would not help in some situations.
Though it is nice to know that the technology exists!