- Tool to manage info on different sites – Raven tools has been recommended – investigating… I have not used the tool before – as long as the tool has a free trial, it shell be investigated 🙂
- If one web site is combined with another website(s), should it have the same GA account, or is it better to create a completely different one? The recommendation was to create a different account – in case something has not been updated on any of the sites, it will be clear from the remaining traffic on the old account…
- Interesting: sponsor – Adobe Insight – is an analytics “hub” that allow to gather and visualize data quickly. The data source is irrelevant – it could be a competing analytics system. Could it suggest that data gathering is starting to separate from data analysis and competition is moving into analysis rather than gathering?
Strategent’s 7 sins of executive dashboards:
- Limited data sources (I would argue with it – based on the purpose of the dashboard 🙂 )
- All data, no insights
- No context for the data (trends, benchmarks, etc.) – though contextless dashboard would probably not qualify for the “dashboard”)
- Metrics not associated with objectives – this is a good one – if a company wants “traffic” without answering a question “why,” traffic might not be useful for any business objectives
- Not designed – metrics presentation need to be designed for the best perception by the user
- Time intensive to update – yes – if the dashboard takes too long to update, it will die…
Strategent’s 10 tips for good executive dashboards:
- Identify KPIs
- Dashboard is the addition of good reports available, not a “workaround” of lack of meaningful reports… Yes, first the reports must exist 🙂
- Dashboard is designed for the target audience and specific purpose
- Sort KPIs by type – keep similar categories of metrics together
- Provide context (trends)
- Right visualization for the right message (line graphs focus on trends – bar graphs focused on the performance of individual period – often used in email). Sometimes multiple visualization is useful for the same data.
- Design: Align to a grid (obvious)
- Design: Highlight the most important metrics (make company logo in the corner small, or move to the bottom)
- Design: Reserve areas for comments and feature metric
- Automate – too difficult to produce dashboards die… 🙂
Thanks to the sponsor – Adobe Insight – food was terrific (chicken was irresistible 🙂 ).