Social Media Breakfast was always lovely, but during last six months I could not attend a single event (too busy at work during business hours). Social Media Breakfast in the evening was marvelous! I could finally make it, and I was very glad I did 😉
Lovely evening, great speaker, and even a free book to read! Long live Social Media Supper! 🙂
Scott Stratten happened to be an excellent speaker with interesting (and often hilarious) observations to share.
While I have not read the book yet, my notes from the presentation are below:
- Twitter is marketing, sales, customer service, hr tool… It is just a tool that can be used by different people for different purposes. If your product “sucks” – it “sucks” more in social media.
- Don’t have a presence without being present.. Creating an account and never (or very rarely) replying to questions from the customers/prospects is not a good idea…
- “…can we not sync Twitter and Facebook updates?” 😉
- If you take longer to answer Twitter than to send a letter – you are doing it wrong
- Be present – do not automate things…. This is the same as sending a manikin to the networking event…
- Marketing is everything you do in front of people who know that you work somewhere…
- Marketing starts with recruitment – who we hire for our companies…
- Do you believe in social media? It is not a religion… It is happening… It is similar to ignoring hurricane…
- Twitter – worst marketing tool but the best relationship building tool… “I have been online since 1994 and I have not found a better place to connect to people than Twitter”
- People spread emotion – if you evoke it – they will share it. People love awesome – they will spread awesome. (Nooooooooooooooo.com – a very “popular” site allowing to express an emotion… all it has is one button 😉 )
- “Pull over posts” – blog posts so interesting that they entice people to pull over to read the post rather than continue driving to their destination.
- Stop thinking about what is next – look at your email sign up… Was it inadequate since 2006? 😉 What is the automatic message people receive after sign up?
- B-to-B: “Twitter is horrible for closing deals but great for starting them”
- “If you have 50 followers on Twitter and get something out of it – do it!” The best measurement of success is independent of what others do.
- People do business with people they know and trust – for centuries… We are the same people… We just use different tools…
One of the recommended blogs: Convince and Convert