Mobile Twin Cities event was a little too technical for a marketer, but still useful for understanding mobile opportunities.
UMobility was the discussed solution; the product allows any enterprise to use office phone and mobile phone interchangeably. The same number seamlessly transferred from office to mobile and phone calls “appear” to come from the office number rather than employee’s mobile number. An employee can “switch” from using personal phone to using office phone on the same device.
Interesting: I asked the presenter about customer preferences for specific mobile devices. The presenter noted that BlackBerry is prevalent in companies (security setup for the enterprise is simpler). However, the consumers prefer iPhone and Androids to other devices.
I happily boasted my employer’s policy to allow any device of employee’s choice and providing help desk support to setup work email on our beloved devices. 🙂