Excellent Mobile Marketing Presentation and Mobile Marketer of the Year Campaigns – Monday Update

The next week will be a mobile marketing week 😉  I am hoping to attend two mobile events:  Mobile Twin cities (it might be closer to mobile development – we will see) and MIMA’s   Embracing Mobile Marketing: Generating ROI with the Integrated Approach.

As an unplanned preparation for these too events, I came across a couple of interesting sources last week:

Mobile Phones: The Next 4 Billion with Tomi Ahonen

An eye-opening presentation, where  Tomi Ahonen  highlights mobile differences and explains why the rate of adoption of mobile devices will be wider and faster than the rate of adoption of computers.

Tomi Ahonen has a very interesting argument about the screen size: if screen size would matter, a movie theater would be preferable to TV.  I highly recommend listening to this presentation (and probably already twitted too much about it 😉  ).

Ralph Lauren is 2009 Mobile Marketer of the Year

This is a Mobile Marketer article with wonderfully described examples of integrated marketing including web, mobile, retail, QR and probably everything imaginable.

Yes, you can scan QR code right from the screen and be redirected right to Ralph Lauren mobile site.  😉

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2 thoughts on “Excellent Mobile Marketing Presentation and Mobile Marketer of the Year Campaigns – Monday Update

  1. Thank you so much for sharing this great case study! One other note on QR Codes…we can make them unique to the recipient (leading to a PURL, Personalized URL in a Direct Mail Campaign) or to a GURL. They can track to our multi-channel dashboard to provide real time tracking capabilities. This really helps determine, who is responding and which channels are providing the best bang for the buck.

  2. Oh, yes! PURLs are wonderful!! Unique QR codes? This is very interesting – do you have anything published to which I can link? We live in times when direct mail became linked to interactive and mobile (while everything is becoming personalized) – this is very interesting! …particularly if we can measure success by channel as you mentioned. 😉

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