I love Marketing Experiments! This is one of the most insightful interactive marketing informational resources I found and often recommended to coworkers and clients. Today’s webinar happened to be even better than expected; it demonstrated a couple of lessons live, and the attendees were active participants. This marketing experiment (though unplanned) introduced me to Twitter Spam and highlighted the “real time” nature of the channel.
The presentation itself was very thoughtful. It showed good and bad examples of business use of Twitter and was based on fundamentals. Well-known Forrester’s POST approach (People, Objective, Strategy, Technology) was modified into ROST (Research, Objectives, Strategy, Technology). Even if I think that POST still applies, any mention of Objectives before Technology makes me happy! 😉
The most interesting however, was the real and absolutely unexpected series of “marketing experiments” in twitter use and Twitter Spam that I never noticed before…
Twitter Spam Lesson Live on Marketing Experiments:
- Too many people were joining the webinar – congratulation to Marketing Experiments! 🙂 The topic was enticing and the quality of Marketing Experiments events is well-known. Topic contained Twitter, so specific hash tag #webclinic was announced.
- Unfortunately, the number of people overwhelmed GoToMeeting service and Webinar “closed” after a couple of minutes.
- After determining that my Internet connection was still functioning… I went to Twitter to see what was happening… So did many of over 800 webinar participants….
- Webinar was restarted, and then it crushed again…
- I was back on Twitter, together with the rest of the determined webinar attendees… discussing the situation.
- Webinar was restarted again, and did not disappoint the audience.
- At that point the conversation on Twitter became one of the 10 top trending topics…
- Twitter Spam immediately became noticed: unrelated messages with the same hash tag #webclinic appeared in the search results.
Marketing Experiments captured the situation spectacularly in one of the Twits, that was re-twitted multiple times:
Everything happened very quickly, and soon after the webinar ended, the #webclinic disappeared from trending topics.
Interesting… It was my first introduction to Twitter Spam, which has been well-described already but the problem of Twitter Spam happened to be more widespread than I thought before… even after religiously blocking all inappropriate followers from my own account.
The experience was very enlightening… First the frustration that my favorite webinar was not available, then camaraderie of fellow attendees trying to understand the situation, and then the communication with Marketing Experiments that everybody could observe… with the interruptions of Twitter Spammers.
Comments about the event noted that even if the webinar was excellent, the audience expected more traditional “structure” including measurements. Hopefully, we will see it in the future…
My attempts on Twitter experiment were rather anecdotal. 😉 No hard data, but I noticed:
- more followers (serious) after tweets sent around lunch time
- more spam followers around weekend
- more retweets of concise useful data in the message
- more interest to topic including Twitter itself (what would not be surprising)
How will microblogging evolve? Only time will tell – what an interesting interactive marketing world!
Follow Marketing Experiments on Twitter I do! 😉