This event represented a competition – a design challenge based on a brief of a fictitious company.
The brief included business objective and main personas that had to be considered. Ha! It is a good example of a brief… How many times I saw briefs defining web site buttons but not even hinting about company’s business objectives 🙂
Five local agencies competed for the business of the fictitious company by presenting their recommendations to a panel of judges (company’s executives). The crowd of happy, encouraging, sometimes too loud event attendees (shareholders) cheered up their favorite contestants.
Presentations were very interesting! We saw attempts on application of Microsoft Surface (what I honestly believe is still a solution waiting for a problem 🙂 ), great designs, enchanting videos, and very clever “extensions” of existing applications, such as Facebook.
The winner – Zeus Jones – did something even more remarkable. The company looked deeper at the business problem facing the fictitious company and proposed a solution on the business (rather just a design) level. As one of the judges noted, they took five pages brief and compressed it into one sentence. After that, the agency applied technology to achieve these clarified business objectives. I would define it as finding a “blue ocean” of possibility that has not been immediately obvious.
The winning presentation is already on SlideShare!
I am hoping to review the video of the program (which is expected to be posted on the site) – the event was very good.
Food arrangement was rather strange – beside fabulous nuts sitting on the tables (what was a great snack), the food had to be “hunted” around the room offered by very friendly servers. But the food was worth the hunt 🙂