Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne

Finally, I turned the last page of this book.  The book was recommended by a few people, it was #4 on the list of recently read books by marketing executives (according to eMarketer), and it was discussed on the last educational event of Minnesota chapter of American Marketing Association (MN AMA).

The book is worth all the buzz….  

Beside strategy canvases and value curves, it has many very practical suggestions for the companies. These suggestions targeted not only to finding the right strategy, but also to right method of implementation.

One of the most interesting for me parts was The Power of Fair Process. The authors explained that “people care as much about the justice of the process through which an outcome is produced as they do about the outcome itself.” I guess, whatever the company is trying to implement, a grandiose business turn-around or a work group web site, principles described in the book would be very helpful.

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