I just closed the last page of Purple Cow: Transform Your Business by Being Remarkable by Seth Godin and was not disappointed! This book has been on my reading list for almost two years, and finally (after one additional recommendation) I found time to enjoy it.
I felt I was the last marketer in the world who has not read it yet. Now, I joined the club! 🙂
How true and easy to understand. …And probably too challenging even to entertain these ideas in large companies… not that I would not try 🙂
I just finished listening the book on CDs – The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen.
What a wonderful, entertaining, and very useful from my marketing perspective reading/listening! The political process became clearer to me, and also emotions-based methods of persuasion are now much higher on my respect list… I think every “closet intellectual” like me, who relies on logic in persuasion too much, should check out this book. Yes, we love our logic, but… we should follow our own logic and use the best science available for achieving our goals.
What a pity we can not use subliminal messages for internal promotions of good projects within our organizations… 🙂